BRAND

Client:

Words of Wisdom
Apparel retailer

Scope of Project:

Logo design
Business papers
Merchandising labels
Retail apparel (shirts)

Description:

Based on words of wisdom from well known religious leaders of every major faith worldwide, SMG developed, in concert with the client, a clothing line to bring those words to the world in the form of walking billboards. The trendy, distressed look that the designs eventually evolved towards also influenced the overall branding of the line.
BRAND
INFORM
ENGAGE