smug (adverb)
1 : trim or smart in dress : spruce
2 : scrupulously clean, neat, or correct : tidy
3 : highly self-satisfied
— smug•ly (adverb)
— smug•ness (noun)
SMuG is our opportunity to show off our newest, terrific work. We may highlight a unique solution for a project, a logisitical nightmare successfully handled, or just a really cool look. Return often for our latest and greatest.
Description:
A retail discount program to promote Independence businesses to use other Independence businesses as first options was in need of Branding. SMG began with a logo and membership card. Rather than send the card loose in an envelope to joining members, a mailer was created to seve two purposes: 1. promote the concept, and 2. deliver the membership card as a perforated tear off from the promotional card.