INFORM
Client:
Pre-columbian Studies InstituteArcheological reports on the Mayan and Olmec cultures of Mexico
Scope of Project:
Business papersBimonthly newsletter
Trip planning materials
Description:
When asked to redesign the PSI newsletter named glyph notes, SMG suggested a conversion from a 2-color newsletter to a 4-color printing to take advantage of the beautiful color photography from their multiple trips to Central American ruins. With long-standing relationships with printers, SMG was able to upgrade with only a minimal increase in printing costs but yielding an overwhelmingly positive response from glyph notes readers. © 2010 Signature Marketing Group