ENGAGE

Client:

Redstring Entertainment, Inc.
Developer of the licensed property, Inkas the Ramferinkas

Scope of Project:

Character development
Logo design

Description:

The most important step in engaging a customer is to provide a product worthy of his/her purchase. The development of a licensed property such as Inkas is the genesis for a long term engagement by the customer in building an affinity with and a loyalty to the characters. It is that bond that drives sales of merchandise, movies and television programming. SMG is currently assisting Redstring in that development.