BRAND

Client:

Independence School District
New teacher recruitment

Scope of Project:

Logo design
Trade show display
Pocket folder/brochure
Ads

Description:

Using the circular form of the logo, SMG created a total rebranding of the recruiting efforts for the school district. Faced with the challenge of competing with wealthier school districts, ISD uses the powerful branding image to attract the attention of the brightest graduates. Having successfully captured their attention allows the district to really sell its message to these teachers-to-be ... and it has been successful!
BRAND
INFORM
ENGAGE