HISTORY

Aaron Presler founded what would finally become Signature Marketing Group 25 years ago, but his story begins long before he hung his first shingle. We could go back to hiding under the covers with a flashlight drawing instead of sleeping, but we’ll only go back to his first job at Hallmark where, like many artists in Kansas City, Aaron started his professional career. Within five years, recognizing his exceptional talent, Hallmark created a position for him as creative consultant to a 71-person lettering department. This unique experience honed his management/art direction skills and all the while he developed as an illustrator, calligrapher and type designer.

SMG has grown and changed over the years and worked for some great clients including the Kansas City Royals, Daewoo Forklifts, the Kellogg’s Foundation and even still, Hallmark. Working with excellent clients inspires us to excellence. We are constantly studying new developments in technology and new trends in marketing. We hire and partner with people who are excellent at what they do.

One area where we truly excel, and built an exceptional reputation, is design. Through the years, we’ve designed and developed many products from party and paper goods for Hallmark to calendars for Andrews McMeel Universal to gifts for Abbey Press to scrapbooking material for K & Company. We’ve also been involved in licensed property development and merchandising for companies with huge reputations such as the Sherman Brothers, composers for such films as Mary Poppins and Chitty Chitty Bang Bang.

Whether your needs require branding a start-up business, informing the public of new services and products or engaging clients using new technology and inspired marketing, SMG is the right partner for you.