BRAND

Client:

Children’s Mercy Critical Care Transport
Pediatric and neonatal air and land transportation

Scope of Project:

Logo design
Trade show banners
Brochure
Posters
Newsletter

Description:

While their logo was designed by SMG several years ago, CMCCT requested a total revamp of their branding. Beginning with the energetic, kid-friendly colors from the “Just for Kids” portion of the corporate logo, SMG created an eye-catching identity program that includes, trade show banners used either separately or as a trio together, brochure and newsletter ... even posters that are found on the wall’s of their client hospitals’ ER.
BRAND
INFORM
ENGAGE